And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. One company's products dominate this corner of the hair care market, DevaCurl. hair loss, scalp irritation or other side effects. Multiple class action lawsuits have been filed alleging the manufacturer knew about problems with the DevaCurl products, yet failed to issue a recall and even misled consumers into believing their hair loss was “normal.”. Help. What are you doing now? According to Vice, the negative reviews began rolling in about five months ago. The lawsuits claim that Deva Concepts, LLC made “false, deceptive and misleading” statements about the “gentle and beneficial nature” of the following products: DevaCurl customers have reported a number of side effects including scalp irritation, hair loss, breakage, thinning, excessive shedding and balding during normal use. According to a New York Post article, various DevaCurl products, including DevaCurl No-Poo Original conditioner, have caused "scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use," per the … In light of these claims, attorneys working with ClassAction.org would like to speak to DevaCurl customers to learn more about the problem and to potentially file class action lawsuits of their own. The New York-based company is facing a class-action lawsuit after widespread complaints from women who reportedly experienced hair … A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to … But now DevaCurl is mired in controversy. So how has this impacted your work? A class action lawsuit is pending in California state court against Pacific Life Insurance Company (“PacLife”) alleging claims on behalf of California purchasers of Pacific Discovery Xelerator IUL indexed universal life insurance policies (“PDX Policies”). Then there’s the class-action lawsuit filed against DevaCurl. Before commenting, please review our comment policy. I know this used to be kind of the central product you used on your clients, on yourself. MERO: Well, there's a - there's two very far apart ends. The company created a “Curl Council” to deal with the backlash; however, the lawsuits claim this is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’”. NPR's Leila Fadel speaks with hair stylist Stephanie Mero about the controversy surrounding DevaCurl products. Hi all, You may have seen recent threads about DevaCurl, specifically that there is a possibility of a class action lawsuit. I will readily admit that I am not a lawyer and completely unfamiliar with the law firm in question, but I believe this is the lawsuit in question? FADEL: So you're a hairstylist, like we talked about. And it started to change. And so they've created this huge brand that's everything from stylists and products to salons. Consumers have filed a class-action lawsuit against DevaCurl claiming that its product cause scalp irritation and hair loss. And then there's the people who are like in there just to see what's going on but believe this is not at all possible and feel this, like, really strong relationship to the brand. Filed in New York, California and Florida, the lawsuits allege that although Deva Concepts has … DevaCurl Faces Class Action Lawsuit Alleging Hair Loss. One company's products dominate this corner of the hair care market, DevaCurl. On March 5, 2020, Rhine Law Firm, P.C., filed a class-action lawsuit against DevaCurl to recover both compensatory damages and punitive damages for victims in North Carolina and throughout the U.S. working with ClassAction.org are no longer investigating this matter. Everyone had super healthy hair, no complaints. One company's products dominate this corner of the hair care market, DevaCurl. Two attorneys, Gary Klinger of Kozonis & Klinger and Gary Mason at Whitfield, Bryson & Mason, are currently seeking plaintiffs for a possible lawsuit. So people are upset, as you can imagine. FADEL: So for our listeners, can you explain the significance of DevaCurl to the curly hair community? So we've called up someone with direct experience with the company's products, Stephanie Mero. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. And I had moved actually from Orlando to Miami. NPR Saturday, February 15, 2020. In February, three class-action cases were filed against the company in Florida, New York and California federal courts also alleging hair loss and other adverse effects. For years now, more and more people have been embracing their natural hair. DevaCurl “No-Poo” Original non-lathering conditioning cleanser, DevaCurl One Condition Original hair conditioner, DevaCurl One Condition Delight hair conditioner, DevaCurl One Condition Decadence hair conditioner. But I didn't attribute it to the products because I had used them for four years on my clients, on myself with no issues at all. And even the original founder, Lorraine Massey, wrote the "Curly Girl" handbook. And then I started to realize that all my clients that use DevaCurl, which was 99% of them - their hair, the texture of it was looking like mine, even if we had totally different hair. What was happening to you and your clients? These PDX Policies were issued nationwide by PacLife from February 2017 until 2019. Founded by celebrity hair stylist Chaz Dean, WEN® is a line … DevaCurl has made a public … New cases and investigations, settlement deadlines, and news straight to your inbox. STEPHANIE MERO: Thank you so much, Leila. DevaCurl customer testimonials. The streets are talking and natural haircare brand DevaCurl has some explaining to do. DevaCurl, a haircare line specifically for curly hair, faces a class-action lawsuit from users who claim the line’s products have caused more hair damage than hair care. And honestly, realizing the scope of this, stylists are going to need training on how to work with it because I cut all my damage off, but most people are not prepared to do that. The Deva Concepts class action lawsuit points out a “myriad” of complaints made by consumers who suffered DevaCurl hair loss and other side effects, with some calling for a recall of the products. FADEL: So what led to this lawsuit? The authoritative record of NPR’s programming is the audio record. So, what the hell is going on with DevaCurl? When you have - when you find a bald spot, you get a little upset, I would imagine. WEN® by Chaz Dean. But you created a Facebook support group for other people to share their stories, stories like your own. DevaCurl, a curly hair product line, is currently under fire for allegedly creating products that cause users to suffer from scalp irritation, hair loss, and damaged hair. Despite a barrage of consumer complaints, Deva Concepts has allegedly done little to help those suffering hair loss, scalp irritation and other side effects. information here is for reference only. Earlier this week, a group of consumers filed a class action lawsuit … This text may not be in its final form and may be updated or revised in the future. And if you're part of the curly hair community, you know this natural hair movement runs deep. The effects have been far-reaching because now there is a class-action lawsuit against the company alleging that their products cause hair loss, damage, and injury to the scalp. But it got so damaged that I no longer could attribute it to weather. The complaints have become so widespread that, in January, two legal firms issued a call for participants in a class-action lawsuit against the brand. That's why DevaCurl is committed to creating a professional curl care council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our Curl community to help us all better understand healthy curls and scalp. What is it? People were really obsessed with watching my hair grow out because I had chopped it all off. Severely damaged hair has to be treated completely different. Further, consumers may be able to get back the premiums they paid for products that do not perform as advertised, as well as compensation for professional hair and medical treatment needed to care for their injuries. NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. The online complaints against DevaCurl also drew the attention of attorneys interested in pursuing a class-action lawsuit against the company. Last year, there was a similar class action lawsuit brought against the curly hair product brand DevaCurl. A list of open investigations and Story continues. A request for class-action lawsuit participants has also reportedly been launched, per Vice. The We also recognize that any changes to curly hair for whatever reason demand a special type of attention that safety tests alone can't address. What's the overall response been to, you know, the allegations? It's either I believe you and I believe this is happening and it's happening to me and I'm super upset, and what do I do now? She's a hairstylist in Orlando, Fla. Stephanie, thanks for joining us. They're choosing to let it curl rather than straightening it with heat and chemicals. FADEL: Yeah. And that means they need to learn how to work with it. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. But the popular brand is now facing a class-action lawsuit after a number of curly-haired women — influencers included — have complained about the products resulting in alleged hair loss. DevaCurl Maker Hit with Lawsuits Over Hair Loss, Scalp Irritation. But now DevaCurl is mired in controversy. Accuracy and availability may vary. And the bald spots and stuff - I noticed that after the fact. And since then, it's really evolved to where there's all these sort of - you could call them copycats in the industry, all these other product lines coming up. DevaCurl, a staple in the curly hair community for making the No-Poo alternative shampoo mainstream, faced a stunning blow to its reputation in February after a group of consumers filed three class action lawsuits against its parent brand, Deva Concepts. Everything you need to know about the DevaCurl scandal. In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut Curl Elongator, and other products – enhance and “bring out the best in curls,” are “free of harsh ingredients,” contain only “natural and functional … Copyright © 2020 NPR. MERO: It's completely changed my work. According to the DevaCurl class action lawsuit, the company gained attention from consumers when it developed a formula in 2002 for … Women claim the brand’s hair products have damaged their hair and even made it fall out. I had to totally rewire my brain because I couldn't use the skills I was taught, for example, at DevaCurl academy for styling because that's for healthy hair. Here’s everything we know so far. lawsuits can be viewed here. Long story short, DevaCurl products have started causing major scalp irritation and hair loss for some people. I mean, what was happening to you? Attorneys Deva Concepts, LLC is the defendant in at least three proposed class action lawsuits that allege the company’s line of DevaCurl products have caused many curly-haired users to experience scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding. Deva Concepts LLC is facing a class action lawsuit alleging its DevaCurl products cause hair loss. The backlash from influencers and customers speaking out about their alleged hair loss and scalp damage experiences they claim were a result of DevaCurl products, started going … February 18, 2020 Last Updated on January 6, 2021. A group of American consumers filed a class action lawsuit in the United States against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss and that the Defendant has failed to provide adequate warning regarding the serious risks and negative side effects associated with the use of their DevaCurl … Below is a sample of complaints posted online by DevaCurl customers [sic throughout]: It has been alleged that Deva Concepts is aware of these problems, but is intentionally blaming two of the reported side effects – hair loss and shedding – on other factors such as weight loss, scalp buildup, stress, dandruff, giving birth and certain illnesses. And what I noticed was it was - I was going through this amazing healthy hair journey. Multiple class action lawsuits have been filed alleging the maker of DevaCurl knew about the harm its haircare products could cause, yet failed to issue a recall or warn consumers. To be perfectly clear, all claims against DevaCurl are only allegations and should be treated as such. And it now has 40,000 members, over 40,000 members. They appear to still be in the active info … We work closely with class action and mass tort attorneys across the country and help with investigations into corporate wrongdoing. All rights reserved. There are also at least 10 class-action lawsuits pending, including four in New York, in which customers say DevaCurl damaged their scalps and made their hair fall out in … We invited DevaCurl to speak on the program. We provide individualized claims outside the class action which have the … Further, the suits claim the company has even gone so far as to mislead customers into thinking that hair loss and shedding is “normal” and “common” – even in those shedding more than 100 strands of hair per day. But if you want to say that they jumped on the bandwagon, I would say that DevaCurl is the driver of that wagon. Instagram In January, a law firm posted an article titled "DevaCurl Hair Loss Class Action Lawsuit Investigation," and though a lawsuit has not … Visit our website terms of use and permissions pages at www.npr.org for further information. There are currently class action lawsuits regarding DevaCurl, however those lawsuits typically provide limited recovery that does not fully consider each individual situation. If successful, a class action lawsuit could force Deva Concepts to issue a recall and provide warnings on its products about potential side effects. But now DevaCurl is mired in controversy. Attorneys working with ClassAction.org would like to speak to anyone who purchased a DevaCurl product and experienced hair loss, scalp irritation or other side effects. Attorneys working with ClassAction.org have now opened an investigation into the issue and want to hear from DevaCurl customers to potentially file lawsuits of their own. ClassAction.org is a group of online professionals (designers, programmers and writers) with years of experience in the legal industry. And it's the stylists' responsibility to become educated in whatever we need to know to be able to give the person in our chair whatever they need to feel the best about themselves and their hair as possible. A popular hair product line is facing backlash from thousands of consumers who claim it caused them hair loss and scalp damage. MERO: So my hair became more important to me when I started doing YouTube videos. They declined but provided a statement which reads in part, quote, "we are aware that a lawsuit has been filed, but we do not discuss active litigation. Link to Investigation in prep for Class Action Lawsuit against Devacurl. You're a hairstylist, right? Facebook groups discussing people's inordinate … Since many DevaCurl users relied on several different products from the company’s haircare line, some admit that they don’t know precisely which DevaCurl product caused the damage they allege. Our Class Action Lawsuit. FADEL: That was Stephanie Mero, a hairstylist in Orlando, Fla. 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